Good2grow vs Honest · Bay Area shelf head-to-head
Good2grow and Honest, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Honest carries more Brand PowerHonest is in more Bay Area grocersGood2grow sits further up the premium end
Good2grow
Honest
23
brand power
28
7
products
9
3
categories
2
7
subcategories
6
3
grocers
11
73.7¢
price per fl oz
13.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Good2grow▭ Honest
Distribution · 30% of score13·46
G
H
carried in 3 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score44·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Honest
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Good2grow · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Good2grow · Honest
