Goodie Girl vs Kinnikinnick · Bay Area shelf head-to-head
Goodie Girl and Kinnikinnick, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Goodie Girl is in more Bay Area grocersKinnikinnick sits further up the premium end
Goodie Girl
Kinnikinnick
26
brand power
28
7
products
7
1
categories
4
2
subcategories
5
10
grocers
7
99.6¢
price per oz
56.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Goodie Girl▭ Kinnikinnick
Distribution · 30% of score42·29
K
carried in 10 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Goodie Girl
no top category Kinnikinnick doesn’t also play in.
only Kinnikinnick
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Goodie Girl · 5
only Kinnikinnick · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Goodie Girl · Kinnikinnick
