Goodpop vs URBAN PIE · Bay Area shelf head-to-head
Goodpop and URBAN PIE, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Goodpop carries more Brand PowerGoodpop is in more Bay Area grocersGoodpop fields the deeper lineup
Goodpop
URBAN PIE
58
brand power
10
31
products
2
7
categories
1
18
grocers
1
$8.48
avg price
$8.74
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Goodpop▭ URBAN PIE
Distribution · 30% of score75·4
U
carried in 18 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score92·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only URBAN PIE
no top category Goodpop doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Goodpop · URBAN PIE