Goodpop vs Yasso · Bay Area shelf head-to-head
Goodpop and Yasso, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Goodpop carries more Brand PowerGoodpop is in more Bay Area grocersGoodpop fields the deeper lineupGoodpop sits further up the premium end
Goodpop
Yasso
58
brand power
50
31
products
28
7
categories
3
18
grocers
12
73.9¢
price per fl oz
77.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Goodpop▭ Yasso
Distribution · 30% of score75·50
carried in 18 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Yasso
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Goodpop · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Goodpop · Yasso
