Gorton's vs THE BETTER FISH · Bay Area shelf head-to-head
Gorton's and THE BETTER FISH, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gorton's carries more Brand PowerGorton's is in more Bay Area grocersGorton's fields the deeper lineup
Gorton's
THE BETTER FISH
42
brand power
17
27
products
3
2
categories
2
10
grocers
3
$11.64
avg price
$12.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gorton's▭ THE BETTER FISH
Distribution · 30% of score42·13
G
T
carried in 10 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score89·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gorton's
only THE BETTER FISH
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Gorton's · 9
only THE BETTER FISH · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gorton's · THE BETTER FISH
