Grain Trust vs Simply So · Bay Area shelf head-to-head
Grain Trust and Simply So, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Grain Trust carries more Brand PowerGrain Trust is in more Bay Area grocersGrain Trust fields the deeper lineup
Grain Trust
Simply So
33
brand power
19
8
products
5
3
categories
3
3
subcategories
4
11
grocers
1
$7.34
avg price
$6.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Grain Trust▭ Simply So
Distribution · 30% of score46·4
S
carried in 11 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Grain Trust
only Simply So
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Grain Trust · Simply So