Grainsong vs Firebrand Breads · Bay Area shelf head-to-head
Grainsong and Firebrand Breads, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Firebrand Breads carries more Brand PowerFirebrand Breads is in more Bay Area grocersFirebrand Breads fields the deeper lineup
Grainsong
Firebrand Breads
20
brand power
59
8
products
17
2
categories
5
5
subcategories
9
1
grocers
5
$17.27
avg price
$8.30
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Grainsong▭ Firebrand Breads
Distribution · 30% of score4·21
G
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Grainsong
only Firebrand Breads
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Grainsong · 0
no exclusive doors — everywhere Grainsong is, Firebrand Breads is too.
only Firebrand Breads · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Grainsong · Firebrand Breads
