Graza vs Lucini Italia · Bay Area shelf head-to-head
Graza and Lucini Italia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Graza carries more Brand PowerGraza is in more Bay Area grocersGraza fields the deeper lineup
Graza
Lucini Italia
57
brand power
36
23
products
13
4
categories
3
6
subcategories
3
18
grocers
11
$1.95
price per oz
49.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Graza▭ Lucini Italia
Distribution · 30% of score75·46
L
carried in 18 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score85·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Graza
only Lucini Italia
no top category Graza doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Graza · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Graza · Lucini Italia
