Graza vs Miracle Whip · Bay Area shelf head-to-head
Graza and Miracle Whip, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Graza carries more Brand PowerGraza is in more Bay Area grocersGraza fields the deeper lineupGraza sits further up the premium end
Graza
Miracle Whip
57
brand power
17
23
products
4
4
categories
1
6
subcategories
1
18
grocers
5
93.2¢
price per fl oz
54.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Graza▭ Miracle Whip
Distribution · 30% of score75·21
M
carried in 18 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score85·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Miracle Whip
no top category Graza doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Graza · Miracle Whip