Graza vs Nunez De Prado · Bay Area shelf head-to-head
Graza and Nunez De Prado, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Graza carries more Brand PowerGraza is in more Bay Area grocersGraza fields the deeper lineupNunez De Prado sits further up the premium end
Graza
Nunez De Prado
57
brand power
9
23
products
3
4
categories
1
6
subcategories
1
18
grocers
2
$16.74
avg price
$37.76
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Graza▭ Nunez De Prado
Distribution · 30% of score75·8
N
carried in 18 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score85·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Graza
only Nunez De Prado
no top category Graza doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Graza · Nunez De Prado
