Graza vs Salov N.a./filippo Berio · Bay Area shelf head-to-head
Graza and Salov N.a./filippo Berio, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Graza carries more Brand PowerGraza is in more Bay Area grocersGraza fields the deeper lineup
Graza
Salov N.a./filippo Berio
57
brand power
9
23
products
2
4
categories
1
6
subcategories
1
18
grocers
1
$16.74
avg price
$31.71
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Graza▭ Salov N.a./filippo Berio
Distribution · 30% of score75·4
S
carried in 18 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score85
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Graza
only Salov N.a./filippo Berio
no top category Graza doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Graza · Salov N.a./filippo Berio
