Green Valley Creamery vs Lifeway · Bay Area shelf head-to-head
Green Valley Creamery and Lifeway, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lifeway carries more Brand PowerLifeway is in more Bay Area grocersLifeway fields the deeper lineup
Green Valley Creamery
Lifeway
49
brand power
66
22
products
42
7
categories
3
14
grocers
15
25.8¢
price per fl oz
27.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Green Valley Creamery▭ Lifeway
Distribution · 30% of score58·63
carried in 14 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cheese7 vs 1 SKUs
<1% of shelf
only Green Valley Creamery
only Lifeway
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Green Valley Creamery · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Green Valley Creamery · Lifeway
