Greenfield Natural Meat Co. vs Hillshire Farm · Bay Area shelf head-to-head
Greenfield Natural Meat Co. and Hillshire Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hillshire Farm carries more Brand PowerHillshire Farm is in more Bay Area grocersHillshire Farm fields the deeper lineupGreenfield Natural Meat Co. sits further up the premium end
Greenfield Natural Meat Co.
Hillshire Farm
28
brand power
44
7
products
31
4
categories
7
4
grocers
8
$1.80
price per oz
73.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Greenfield Natural Meat Co.▭ Hillshire Farm
Distribution · 30% of score17·33
G
H
carried in 4 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score44·92
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Greenfield Natural Meat Co.
only Hillshire Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Greenfield Natural Meat Co. · 1
only Hillshire Farm · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Greenfield Natural Meat Co. · Hillshire Farm
