Greenhouse vs Lumen · Bay Area shelf head-to-head
Greenhouse and Lumen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lumen is in more Bay Area grocersGreenhouse fields the deeper lineupGreenhouse sits further up the premium end
Greenhouse
Lumen
32
brand power
33
17
products
11
3
categories
3
3
subcategories
4
3
grocers
8
$1.64
price per fl oz
79.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Greenhouse▭ Lumen
Distribution · 30% of score13·33
carried in 3 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Greenhouse
only Lumen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Greenhouse · Lumen
