Griffin Remedy vs The Grandpa Soap Company · Bay Area shelf head-to-head
Griffin Remedy and The Grandpa Soap Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Griffin Remedy carries more Brand PowerThe Grandpa Soap Company is in more Bay Area grocersGriffin Remedy fields the deeper lineup
Griffin Remedy
The Grandpa Soap Company
43
brand power
21
58
products
6
5
categories
2
12
subcategories
4
2
grocers
3
$1.41
price per fl oz
$1.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Griffin Remedy▭ The Grandpa Soap Company
Distribution · 30% of score8·13
T
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Body Care23 vs 4 SKUs
3% of shelf
only Griffin Remedy
only The Grandpa Soap Company
no top category Griffin Remedy doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Griffin Remedy · 1
only The Grandpa Soap Company · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Griffin Remedy · The Grandpa Soap Company
