Gt's Living Foods vs Health-ade · Bay Area shelf head-to-head
Gt's Living Foods and Health-ade, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Health-ade carries more Brand PowerHealth-ade is in more Bay Area grocersHealth-ade fields the deeper lineupGt's Living Foods sits further up the premium end
Gt's Living Foods
Health-ade
53
brand power
62
25
products
31
4
categories
3
17
grocers
22
28.0¢
price per fl oz
29.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gt's Living Foods▭ Health-ade
Distribution · 30% of score71·92
carried in 17 of 24 Bay Area grocers·carried in 22 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gt's Living Foods · Health-ade
