Guerrero vs La Tortilla Factory · Bay Area shelf head-to-head
Guerrero and La Tortilla Factory, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Tortilla Factory is in more Bay Area grocersGuerrero fields the deeper lineupLa Tortilla Factory sits further up the premium end
Guerrero
La Tortilla Factory
52
brand power
53
35
products
24
2
categories
3
5
subcategories
7
8
grocers
18
0.4¢
price per oz
67.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Guerrero▭ La Tortilla Factory
Distribution · 30% of score33·75
G
carried in 8 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Guerrero
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only La Tortilla Factory · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Guerrero · La Tortilla Factory
