Guffanti vs Kerrygold · Bay Area shelf head-to-head
Guffanti and Kerrygold, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kerrygold carries more Brand PowerKerrygold is in more Bay Area grocersKerrygold fields the deeper lineupGuffanti sits further up the premium end
Guffanti
Kerrygold
13
brand power
63
2
products
39
2
categories
5
1
grocers
20
$9.38
avg price
$9.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Guffanti▭ Kerrygold
Distribution · 30% of score4·83
G
carried in 1 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Guffanti
no top category Kerrygold doesn’t also play in.
only Kerrygold
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Guffanti · 0
no exclusive doors — everywhere Guffanti is, Kerrygold is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Guffanti · Kerrygold