Guillermo's vs Somos · Bay Area shelf head-to-head
Guillermo's and Somos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Somos carries more Brand PowerSomos is in more Bay Area grocersSomos fields the deeper lineupSomos sits further up the premium end
Guillermo's
Somos
9
brand power
47
2
products
23
1
categories
7
1
subcategories
12
1
grocers
11
$8.58
avg price
$4.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Guillermo's▭ Somos
Distribution · 30% of score4·46
G
carried in 1 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Guillermo's
no top category Somos doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Guillermo's · Somos