Guittard vs Just Date · Bay Area shelf head-to-head
Guittard and Just Date, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Guittard carries more Brand PowerGuittard is in more Bay Area grocersGuittard fields the deeper lineupJust Date sits further up the premium end
Guittard
Just Date
70
brand power
40
25
products
12
5
categories
3
7
subcategories
4
19
grocers
11
$1.44
price per oz
$1.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Guittard▭ Just Date
Distribution · 30% of score79·46
carried in 19 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Guittard
only Just Date
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Guittard · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Guittard · Just Date
