Gustus Vitae vs Jacobsen Salt Co. · Bay Area shelf head-to-head
Gustus Vitae and Jacobsen Salt Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jacobsen Salt Co. is in more Bay Area grocersGustus Vitae fields the deeper lineupGustus Vitae sits further up the premium end
Gustus Vitae
Jacobsen Salt Co.
42
brand power
41
209
products
25
5
categories
5
7
subcategories
7
2
grocers
12
$4.25
price per oz
$4.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gustus Vitae▭ Jacobsen Salt Co.
Distribution · 30% of score8·50
carried in 2 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Spices & Seasonings1 vs 2 SKUs
1% of shelf
only Gustus Vitae
only Jacobsen Salt Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Gustus Vitae · 0
no exclusive doors — everywhere Gustus Vitae is, Jacobsen Salt Co. is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gustus Vitae · Jacobsen Salt Co.
