Häagen-dazs vs Van Leeuwen · Bay Area shelf head-to-head
Häagen-dazs and Van Leeuwen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Häagen-dazs is in more Bay Area grocersHäagen-dazs fields the deeper lineupVan Leeuwen sits further up the premium end
Häagen-dazs
Van Leeuwen
49
brand power
49
85
products
36
2
categories
4
5
subcategories
4
12
grocers
11
64.8¢
price per fl oz
67.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Häagen-dazs▭ Van Leeuwen
Distribution · 30% of score50·46
carried in 12 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Desserts5 vs 1 SKUs
only Häagen-dazs
no top category Van Leeuwen doesn’t also play in.
only Van Leeuwen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Häagen-dazs · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Häagen-dazs · Van Leeuwen
