Haig's vs Bitchin' Sauce · Bay Area shelf head-to-head
Haig's and Bitchin' Sauce, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bitchin' Sauce carries more Brand PowerBitchin' Sauce is in more Bay Area grocersBitchin' Sauce sits further up the premium end
Haig's
Bitchin' Sauce
39
brand power
54
15
products
17
3
categories
7
4
subcategories
7
13
grocers
17
76.0¢
price per oz
94.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Haig's▭ Bitchin' Sauce
Distribution · 30% of score54·71
carried in 13 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Haig's
only Bitchin' Sauce
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Haig's · 0
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Haig's · Bitchin' Sauce