Haig's vs Little Sesame · Bay Area shelf head-to-head
Haig's and Little Sesame, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Little Sesame is in more Bay Area grocers
Haig's
Little Sesame
39
brand power
41
15
products
15
3
categories
2
4
subcategories
2
13
grocers
14
76.0¢
price per oz
79.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Haig's▭ Little Sesame
Distribution · 30% of score54·58
carried in 13 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Haig's
no top category Little Sesame doesn’t also play in.
only Little Sesame
no top category Haig's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Haig's · Little Sesame
