Haig's vs Yaza · Bay Area shelf head-to-head
Haig's and Yaza, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Haig's is in more Bay Area grocersHaig's fields the deeper lineupHaig's sits further up the premium end
Haig's
Yaza
39
brand power
37
15
products
8
3
categories
4
4
subcategories
4
13
grocers
6
76.0¢
price per oz
74.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Haig's▭ Yaza
Distribution · 30% of score54·25
carried in 13 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Dips & Spreads9 vs 2 SKUs
3% of shelf
only Haig's
only Yaza
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Haig's · Yaza
