Hail Merry vs Hu · Bay Area shelf head-to-head
Hail Merry and Hu, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hu carries more Brand PowerHu is in more Bay Area grocersHu fields the deeper lineupHail Merry sits further up the premium end
Hail Merry
Hu
34
brand power
55
8
products
31
5
categories
6
7
grocers
18
$2.39
price per oz
$3.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hail Merry▭ Hu
Distribution · 30% of score29·75
carried in 7 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hail Merry
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hail Merry · 0
no exclusive doors — everywhere Hail Merry is, Hu is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hail Merry · Hu
