Hapi Snacks vs Monkey Brittle · Bay Area shelf head-to-head
Hapi Snacks and Monkey Brittle, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hapi Snacks fields the deeper lineupMonkey Brittle sits further up the premium end
Hapi Snacks
Monkey Brittle
25
brand power
24
18
products
6
7
categories
3
5
grocers
5
$1.14
price per oz
$3.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hapi Snacks▭ Monkey Brittle
Distribution · 30% of score21·21
H
M
carried in 5 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score78·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hapi Snacks
only Monkey Brittle
no top category Hapi Snacks doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hapi Snacks · 3
only Monkey Brittle · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hapi Snacks · Monkey Brittle