Happy Baby Organics vs Gerber · Bay Area shelf head-to-head
Happy Baby Organics and Gerber, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Happy Baby Organics carries more Brand PowerHappy Baby Organics is in more Bay Area grocersGerber fields the deeper lineup
Happy Baby Organics
Gerber
57
brand power
45
39
products
50
3
categories
5
3
subcategories
6
15
grocers
7
$2.59
price per oz
79.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Happy Baby Organics▭ Gerber
Distribution · 30% of score63·29
G
carried in 15 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Happy Baby Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Happy Baby Organics · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Happy Baby Organics · Gerber
