Happy Campers vs Semifreddi’s · Bay Area shelf head-to-head
Happy Campers and Semifreddi’s, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Semifreddi’s carries more Brand PowerSemifreddi’s is in more Bay Area grocersSemifreddi’s fields the deeper lineupHappy Campers sits further up the premium end
Happy Campers
Semifreddi’s
14
brand power
53
4
products
24
1
categories
7
3
subcategories
12
6
grocers
14
75.0¢
price per oz
69.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Happy Campers▭ Semifreddi’s
Distribution · 30% of score25·58
H
carried in 6 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Happy Campers
no top category Semifreddi’s doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Happy Campers · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Happy Campers · Semifreddi’s