Harmless Harvest Coconut Water vs Vita Coco · Bay Area shelf head-to-head
Harmless Harvest Coconut Water and Vita Coco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vita Coco carries more Brand PowerVita Coco is in more Bay Area grocersVita Coco fields the deeper lineupVita Coco sits further up the premium end
Harmless Harvest Coconut Water
Vita Coco
8
brand power
54
2
products
20
1
categories
3
2
grocers
16
$4.69
avg price
$7.85
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Harmless Harvest Coconut Water▭ Vita Coco
Distribution · 30% of score8·67
H
carried in 2 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Harmless Harvest Coconut Water
no top category Vita Coco doesn’t also play in.
only Vita Coco
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Harmless Harvest Coconut Water · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Harmless Harvest Coconut Water · Vita Coco