Hatch vs Embasa · Bay Area shelf head-to-head
Hatch and Embasa, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hatch is in more Bay Area grocersHatch fields the deeper lineupHatch sits further up the premium end
Hatch
Embasa
44
brand power
41
14
products
11
3
categories
3
5
subcategories
4
15
grocers
14
48.7¢
price per oz
43.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hatch▭ Embasa
Distribution · 30% of score63·58
E
carried in 15 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score69·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hatch
only Embasa
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hatch · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hatch · Embasa
