Hatch vs Ortega · Bay Area shelf head-to-head
Hatch and Ortega, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hatch carries more Brand PowerHatch is in more Bay Area grocersOrtega sits further up the premium end
Hatch
Ortega
44
brand power
35
14
products
12
3
categories
3
5
subcategories
4
15
grocers
10
48.7¢
price per oz
77.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hatch▭ Ortega
Distribution · 30% of score63·42
O
carried in 15 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score69·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hatch
only Ortega
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hatch · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hatch · Ortega
