Hatch vs Rio Luna · Bay Area shelf head-to-head
Hatch and Rio Luna, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hatch carries more Brand PowerHatch is in more Bay Area grocersHatch fields the deeper lineupRio Luna sits further up the premium end
Hatch
Rio Luna
44
brand power
16
14
products
3
3
categories
1
5
subcategories
2
15
grocers
3
48.7¢
price per oz
71.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hatch▭ Rio Luna
Distribution · 30% of score63·13
R
carried in 15 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score69·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hatch
only Rio Luna
no top category Hatch doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hatch · Rio Luna
