Hawaiian Sun vs Jumex · Bay Area shelf head-to-head
Hawaiian Sun and Jumex, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hawaiian Sun carries more Brand PowerHawaiian Sun fields the deeper lineup
Hawaiian Sun
Jumex
39
brand power
21
23
products
6
6
categories
2
7
subcategories
3
2
grocers
2
$5.66
avg price
$2.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hawaiian Sun▭ Jumex
Distribution · 30% of score8·8
H
J
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score85·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hawaiian Sun
only Jumex
no top category Hawaiian Sun doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hawaiian Sun · 1
only Jumex · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hawaiian Sun · Jumex
