Hayden Flour Mills vs Arrowhead Mills · Bay Area shelf head-to-head
Hayden Flour Mills and Arrowhead Mills, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Arrowhead Mills carries more Brand PowerArrowhead Mills is in more Bay Area grocersArrowhead Mills fields the deeper lineupHayden Flour Mills sits further up the premium end
Hayden Flour Mills
Arrowhead Mills
14
brand power
45
3
products
21
2
categories
8
3
subcategories
9
1
grocers
10
45.8¢
price per oz
41.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hayden Flour Mills▭ Arrowhead Mills
Distribution · 30% of score4·42
H
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hayden Flour Mills
no top category Arrowhead Mills doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Hayden Flour Mills · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hayden Flour Mills · Arrowhead Mills
