Health Valley vs Campbell's · Bay Area shelf head-to-head
Health Valley and Campbell's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Campbell's carries more Brand PowerCampbell's is in more Bay Area grocersCampbell's fields the deeper lineup
Health Valley
Campbell's
0
brand power
60
2
products
135
1
categories
7
2
grocers
14
$5.96
avg price
$4.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Health Valley▭ Campbell's
Distribution · 30% of score8·58
H
carried in 2 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Health Valley
no top category Campbell's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Health Valley · 0
no exclusive doors — everywhere Health Valley is, Campbell's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Health Valley · Campbell's