Heath vs Cadbury · Bay Area shelf head-to-head
Heath and Cadbury, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cadbury carries more Brand PowerCadbury is in more Bay Area grocersCadbury fields the deeper lineup
Heath
Cadbury
20
brand power
49
5
products
35
2
categories
6
8
grocers
12
$1.74
price per fl oz
$1.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Heath▭ Cadbury
Distribution · 30% of score33·50
H
C
carried in 8 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score34·95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Heath
only Cadbury
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Heath · 0
no exclusive doors — everywhere Heath is, Cadbury is too.
only Cadbury · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Heath · Cadbury
