Heath vs Hershey's · Bay Area shelf head-to-head
Heath and Hershey's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hershey's carries more Brand PowerHershey's is in more Bay Area grocersHershey's fields the deeper lineup
Heath
Hershey's
20
brand power
54
5
products
79
2
categories
6
3
subcategories
8
8
grocers
14
$1.74
price per fl oz
$1.94
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Heath▭ Hershey's
Distribution · 30% of score33·58
H
carried in 8 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Heath
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Heath · 0
no exclusive doors — everywhere Heath is, Hershey's is too.
only Hershey's · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Heath · Hershey's
