Heavenly Hunks vs Oreo · Bay Area shelf head-to-head
Heavenly Hunks and Oreo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oreo carries more Brand PowerOreo is in more Bay Area grocersOreo fields the deeper lineup
Heavenly Hunks
Oreo
23
brand power
53
7
products
74
3
categories
4
3
subcategories
7
8
grocers
14
92.9¢
price per oz
55.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Heavenly Hunks▭ Oreo
Distribution · 30% of score33·58
H
carried in 8 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Heavenly Hunks
no top category Oreo doesn’t also play in.
only Oreo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Heavenly Hunks · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Heavenly Hunks · Oreo
