Heinz vs Plochman's · Bay Area shelf head-to-head
Heinz and Plochman's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Heinz carries more Brand PowerHeinz is in more Bay Area grocersHeinz fields the deeper lineup
Heinz
Plochman's
58
brand power
0
42
products
3
5
categories
1
13
subcategories
2
16
grocers
2
$6.60
avg price
$3.54
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Heinz▭ Plochman's
Distribution · 30% of score67·8
P
carried in 16 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score97·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Heinz
only Plochman's
no top category Heinz doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Heinz · Plochman's