Hellmann's vs Follow Your Heart · Bay Area shelf head-to-head
Hellmann's and Follow Your Heart, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Follow Your Heart carries more Brand PowerFollow Your Heart is in more Bay Area grocersFollow Your Heart fields the deeper lineup
Hellmann's
Follow Your Heart
26
brand power
52
16
products
24
1
categories
3
1
subcategories
4
2
grocers
17
$7.37
avg price
$8.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hellmann's▭ Follow Your Heart
Distribution · 30% of score8·71
H
carried in 2 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hellmann's
no top category Follow Your Heart doesn’t also play in.
only Follow Your Heart
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hellmann's · Follow Your Heart