Hello! I'm Ugly vs Sunridge Farms · Bay Area shelf head-to-head
Hello! I'm Ugly and Sunridge Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sunridge Farms carries more Brand PowerSunridge Farms is in more Bay Area grocersSunridge Farms fields the deeper lineupHello! I'm Ugly sits further up the premium end
Hello! I'm Ugly
Sunridge Farms
16
brand power
59
4
products
180
1
categories
17
2
subcategories
39
4
grocers
11
$2.24
price per oz
$1.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hello! I'm Ugly▭ Sunridge Farms
Distribution · 30% of score17·46
carried in 4 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hello! I'm Ugly
no top category Sunridge Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hello! I'm Ugly · 2
only Sunridge Farms · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hello! I'm Ugly · Sunridge Farms