Henry & Lisa's vs Matiz · Bay Area shelf head-to-head
Henry & Lisa's and Matiz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Matiz carries more Brand PowerMatiz is in more Bay Area grocersMatiz fields the deeper lineupMatiz sits further up the premium end
Henry & Lisa's
Matiz
13
brand power
60
6
products
28
2
categories
7
5
subcategories
15
6
grocers
17
$1.43
price per oz
$14.88
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Henry & Lisa's▭ Matiz
Distribution · 30% of score25·71
H
carried in 6 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Henry & Lisa's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Henry & Lisa's · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Henry & Lisa's · Matiz