Henry & Lisa's vs Minnow · Bay Area shelf head-to-head
Henry & Lisa's and Minnow, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Minnow carries more Brand PowerHenry & Lisa's is in more Bay Area grocersMinnow fields the deeper lineupMinnow sits further up the premium end
Henry & Lisa's
Minnow
13
brand power
23
6
products
9
2
categories
2
5
subcategories
3
6
grocers
1
$1.43
price per oz
$2.84
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Henry & Lisa's▭ Minnow
Distribution · 30% of score25·4
H
M
carried in 6 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score39·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Henry & Lisa's
only Minnow
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Henry & Lisa's · 6
only Minnow · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Henry & Lisa's · Minnow