Henry & Lisa's vs Pacific Seafood · Bay Area shelf head-to-head
Henry & Lisa's and Pacific Seafood, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Henry & Lisa's is in more Bay Area grocersHenry & Lisa's sits further up the premium end
Henry & Lisa's
Pacific Seafood
13
brand power
12
6
products
4
2
categories
2
5
subcategories
4
6
grocers
4
$1.43
price per oz
$1.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Henry & Lisa's▭ Pacific Seafood
Distribution · 30% of score25·17
H
P
carried in 6 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score39·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Henry & Lisa's
only Pacific Seafood
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Henry & Lisa's · 5
only Pacific Seafood · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Henry & Lisa's · Pacific Seafood