Henry Weinhard's vs Zevia · Bay Area shelf head-to-head
Henry Weinhard's and Zevia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Zevia carries more Brand PowerZevia is in more Bay Area grocersZevia fields the deeper lineup
Henry Weinhard's
Zevia
16
brand power
48
5
products
51
1
categories
4
2
subcategories
9
3
grocers
10
11.4¢
price per fl oz
12.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Henry Weinhard's▭ Zevia
Distribution · 30% of score13·42
H
carried in 3 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Henry Weinhard's
no top category Zevia doesn’t also play in.
only Zevia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Henry Weinhard's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Henry Weinhard's · Zevia
