Herdez vs La Victoria · Bay Area shelf head-to-head
Herdez and La Victoria, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Herdez carries more Brand PowerHerdez is in more Bay Area grocersHerdez fields the deeper lineupLa Victoria sits further up the premium end
Herdez
La Victoria
45
brand power
28
17
products
14
4
categories
3
4
subcategories
4
15
grocers
7
31.7¢
price per oz
41.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Herdez▭ La Victoria
Distribution · 30% of score63·29
H
L
carried in 15 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score76·69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Herdez
only La Victoria
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Herdez · La Victoria
