Herdez vs Papalote · Bay Area shelf head-to-head
Herdez and Papalote, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Herdez carries more Brand PowerHerdez is in more Bay Area grocersHerdez fields the deeper lineupPapalote sits further up the premium end
Herdez
Papalote
45
brand power
28
17
products
4
4
categories
1
15
grocers
12
31.7¢
price per oz
63.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Herdez▭ Papalote
Distribution · 30% of score63·50
H
carried in 15 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score76·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Herdez
only Papalote
no top category Herdez doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Herdez · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Herdez · Papalote
