Hero Bread vs Alvarado Street Bakery · Bay Area shelf head-to-head
Hero Bread and Alvarado Street Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alvarado Street Bakery carries more Brand PowerAlvarado Street Bakery is in more Bay Area grocersAlvarado Street Bakery fields the deeper lineupHero Bread sits further up the premium end
Hero Bread
Alvarado Street Bakery
29
brand power
40
6
products
19
3
categories
2
5
subcategories
7
7
grocers
13
90.7¢
price per oz
34.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hero Bread▭ Alvarado Street Bakery
Distribution · 30% of score29·54
carried in 7 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hero Bread
only Alvarado Street Bakery
no top category Hero Bread doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hero Bread · 2
only Alvarado Street Bakery · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hero Bread · Alvarado Street Bakery
