Hershey's vs Long Grove Confectionery Co · Bay Area shelf head-to-head
Hershey's and Long Grove Confectionery Co, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hershey's carries more Brand PowerHershey's is in more Bay Area grocersHershey's fields the deeper lineup
Hershey's
Long Grove Confectionery Co
54
brand power
0
79
products
3
6
categories
2
8
subcategories
2
14
grocers
1
$8.17
avg price
$11.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hershey's▭ Long Grove Confectionery Co
Distribution · 30% of score58·4
L
carried in 14 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Long Grove Confectionery Co
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hershey's · Long Grove Confectionery Co